At the end of 2025, colleagues from the Sales Department of ASNY Craft Factory gathered for a special group photo at Longwan Wetland Park in Wanjiang Subdistrict—the area where our factory is located.
This photo marks our 21st year. In the picture, you’ll see familiar faces as well as new colleagues who have recently joined us. There are teammates who have worked side by side for many years, and younger members who are still growing into their roles. We also warmly invite our customers who are reading this—take a look at the photo and see if you can spot the salesperson you know.
From the 20th to the 21st Anniversary: Time Moves On, the Team Grows
In 2024, ASNY reached an important milestone—its 20th anniversary.
That year, we chose to take our group photo at the City Hall Plaza. It was a more formal and symbolic location. For a complete 20-year milestone, we wanted a more official way to record an important stage in the factory’s development.
After that, we held our anniversary celebration at the Dongguan Kangde Hotel. We invited all employees and their families, as well as supplier partners who had supported us for many years, to celebrate together the trust and friendship built through long-term cooperation.
The evening program was planned and performed by our colleagues themselves. The event was hosted by ASNY’s in-house hosts, Eva and Lily, together with Liu Liu, a professional host from Dongguan Television. It was a celebration for the team, and also a natural expression of long-term collaboration.
For the 21st anniversary, however, we chose something different. We returned to a setting closer to daily work and the factory itself—an open, natural urban wetland park. With a relaxed and genuine group photo, we recorded our current state and symbolized a new beginning.
Back to the Beginning: From One Salesperson to a Craft Factory
The story of ASNY began with the professional journey of its founder, Mr. Bailing Wang.
Before starting ASNY, Mr. Wang spent 15 years as a sales manager at a China Taiwan-funded gift factory.
- In April 2004, he established the early prototype of ASNY Craft Factory in Shenzhen.
- In July 2005, ASNY officially opened in Dongguan, initially focusing on PVC gift products.
As consumer preferences in Europe and the U.S. changed, and as regulations and material trends evolved, PVC products gradually entered a period of adjustment. At the same time, metal gifts—such as zinc alloy, iron, and copper—became the new mainstream.
Based on this industry shift, ASNY officially launched its metal production line in September 2007. The factory introduced large die-casting machines, stamping equipment, and barrel plating processes, completing a systematic upgrade from material selection to manufacturing techniques.
Brand Partnerships and Long-Term Projects: Time Proves Stability
In the years that followed, ASNY obtained authorized cooperation with brands such as Walmart and Disney.
Starting from the 41st UAE National Day in 2012, ASNY began producing official National Day gifts for the United Arab Emirates. This cooperation continued steadily through the 54th UAE National Day in 2025. At the same time, ASNY expanded this experience to Saudi Arabia, Qatar, Kuwait, and other Middle Eastern countries, serving national celebration gifts and tourist souvenirs for wholesale and custom projects.
The length of time itself is proof of reliability. Since establishing its metal production system in 2007, ASNY has gradually formed a clear and important understanding through long-term practice: material capability is not the same as product capability.
Being able to produce a certain metal does not automatically mean having experience with all products made from that material. Differences in structure, function, usage, and process details require completely different design thinking and production logic.
Through continuous practice and correction, ASNY has expanded not just what materials it can work with, but the depth and range of what it can truly make.
A Growing and Structured Product Range
Today, ASNY’s production scope has developed into a mature and systematic structure:
- From traditional souvenir badges to more refined and three-dimensional brooches;
- From classic zinc alloy medals and trophies to brand merchandise medals and desktop ornaments featuring complex structures, rotating parts, sand and glitter effects;
- From standard keychains to modular keychains and fully customized accessory rings;
- Gradually expanding into fashion accessories and jewelry, signage and nameplate systems, and products for tourist gift shops, brand merchandise, and film or cultural IP derivatives.
These capabilities were not achieved overnight. They were built step by step through long-term projects and stable cooperation, guided by a factory mindset focused on craftsmanship.
If you’re interested in learning more, you’re welcome to explore the full product range on the ASNY website or browse our product gallery to see past customer cases and how we support brands in turning designs into finished products.
Three Years of the Pandemic: Protecting the Core and the Partnerships
From 2019 to 2022, the global pandemic placed continuous pressure on manufacturing and cross-border trade.
During those three years, we moved forward step by step through internal adjustments, optimized production coordination, continued support from long-term customers, and stable cooperation with supplier partners.
After the pandemic, ASNY did not rush to expand. Instead, we chose to strengthen our capabilities first.
A New Stage: Design, Equipment, and ODM Inventory
In recent years, we have gradually built a more professional design team and introduced a new generation of enamel and printing equipment. At the same time, we began systematically developing an ODM inventory system.
The main results of this stage include:
- Enamel phone sticker decals
- Keychains
- Small metal everyday accessories
These products offer more flexible sourcing options and design inspiration for cross-border (eCommerce) distribution, tourist shop wholesale, and small-batch customization projects. If you would like to further explore ASNY’s in-stock enamel badges, phone charms, keychains, and other gift items, you are welcome to browse them through our well-organized B2B e-commerce platform, or contact our team directly to discuss your specific requirements.
Looking Ahead: Sharing Knowledge and Growing with the Industry
This year, with the goal of sharing practical experience and insights more openly, Mr. Wang initiated a structured effort to publish original, knowledge-based blog content, covering topics such as:
- Understanding and evolution of production techniques
- How design inspiration takes shape
- Global gift trends and sourcing strategies
These articles are meant to support customers in real decision-making, and over time, to become a body of experience that the industry can revisit and learn from.
Looking forward, ASNY will continue to:
- Keep learning
- Keep accumulating experience
- Keep growing together with customers and partners, over the long term
A Milestone, Not the Finish Line
The 21st anniversary group photo marks a moment—but not the end. Thank you to every colleague, customer, and partner. We are still on the journey.
