From April 27 to 30, 2025, ASNY Craft Factory from Dongguan made its scheduled appearance at the Hong Kong Gifts & Premium Fair, organized by the Hong Kong Trade Development Council (HKTDC). Located at Booth 1E-C43, Hall 1F, Hong Kong Convention and Exhibition Centre, this fair is recognized as one of the most influential events in the global gift and premium industry. Each year, the show draws thousands of high-quality manufacturers, brand owners, and buyers from around the world, bringing together global creativity and manufacturing excellence.
For this year’s edition, ASNY maintained its signature professional image and clean booth layout. The display was clearly segmented and logically organized, enabling visitors to efficiently explore our full product range, custom production capabilities, and creative design strengths. The booth welcomed steady foot traffic throughout the event, with returning customers from the Middle East, Europe, and other regions stopping by, alongside new clients placing direct orders — reaffirming ASNY’s position as a “source manufacturer driven by continuous innovation.”
Consistency and Commitment: A Legacy of Unbroken Attendance
As a factory with over two decades of experience in metal craft production, ASNY has participated in the Hong Kong Gifts & Premium Fair consistently since the early 2000s — without interruption, except during years when the show was canceled due to the COVID-19 pandemic. In 2024, we once again took part in the event, strengthening partnerships and establishing new client relationships through face-to-face interaction.
This year, however, a notable trend emerged: a visible decline in the number of exhibitors from the badge and pin industry. According to observations from the organizer and industry insiders, several factors contributed to this:
- Global increases in raw metal prices, placing cost pressures on manufacturers;
- Unpredictable trade show returns, prompting some SMEs to reduce or postpone participation;
- Rising international travel and accommodation costs, particularly challenging for smaller overseas companies;
- Growth of online procurement platforms, drawing marketing budgets away from traditional exhibitions.
Despite these challenges, ASNY made a deliberate decision to participate. And for good reason:
- Many of our long-time customers expect to meet us in person at the Hong Kong show each year;
- Face-to-face interaction remains the most direct and effective way to build trust and deepen partnerships;
- Compared to mainland trade fairs, Hong Kong offers greater international accessibility: easier visas, more direct international flights, and a more globally familiar environment — making it a vital hub for worldwide engagement.
Booth Highlights and Product Display Strategy
ASNY’s booth this year was thoughtfully designed around functional layouts and categorized presentation, showcasing the depth and diversity of our products across multiple production lines and design themes.
1. Front Row Display Frames
The front of the booth featured three rows of acrylic-framed displays, each categorized by production process or product theme:
- Dog Tag Series — categorized by material (iron, copper, stainless steel), enabling customers to compare surface finish, weight, and color firsthand;
- Themed Collections — such as licensed Disney pins or national emblem badge sets (e.g., Saudi Arabia), displayed as cohesive product groups for easy assessment by brand buyers.
2. Central Glass Cabinets
The central glass display cabinets showcased ASNY’s latest achievements in custom medals and trophies, highlighting both classic and creative craftsmanship:
- Top shelf — traditional medals using die casting, soft enamel, and silkscreen processes, ideal for sports awards, corporate recognition, and education sectors;
- Lower shelf — innovative medal structures, including rotating parts, layered assemblies, irregular cut-outs, and magnetic inserts — ideal for governmental awards, branding events, and high-end gifts.
3. Magnetic Display Wall (Left Panel)
The large magnetic wall on the left side of the booth was a visual centerpiece. By replacing standard butterfly clutches with our custom “badge magnet tool,” hundreds of enamel pins and fridge magnets were neatly displayed in a grid layout — clear, organized, and highly engaging.
It’s worth noting that every badge and magnet on display this year was part of ASNY’s brand-new 2025 collection. Compared to our 2024 magnet board used at the Las Vegas show, this year’s designs featured entirely different themes, color schemes, and compositions. This fresh lineup reflects our ongoing investment in design innovation and our ability to rapidly respond to changing aesthetic trends and global buyer expectations.
Creative Extensions: From Lapel Pins to Fridge Magnets and Phone Stickers
At this year’s Hong Kong show, ASNY Craft Factory not only showcased our core lapel pin collection but also introduced a unique product innovation — the extended application of lapel pins. By transforming metal pins into fridge magnets and phone stickers, we demonstrated our ongoing exploration of product functionality, versatility, and style.
Pins → Magnets → Phone Stickers: A Multi-Purpose Design Concept
Through our custom “badge conversion tool,” we replace traditional butterfly clutches with magnetic or adhesive backings, giving the pins extended functionality beyond wearable accessories:
- With magnetic backing, the pin becomes an instant fridge magnet or whiteboard decoration — perfect for homes and offices;
- With 3M adhesive backing, it becomes a sleek, metal-textured phone sticker that attaches securely to the back of any phone case;
- The adhesive is strong yet cleanly removable, leaving no residue, and allowing repeated replacement;
- Users can swap stickers freely based on travel plans, moods, or daily outfits, without changing the entire phone case.
This design evolution not only adds practical value to our pins but also opens up new commercial opportunities in the gift and lifestyle markets.
ASNY’s Position in the Phone Sticker Industry
As one of the few source factories with comprehensive in-house design capabilities, ASNY is now among the leading exporters of metal phone stickers in the Middle East, especially in Saudi Arabia and the UAE.
- According to Alibaba platform data, we currently offer over 2,000 unique designs across 85 categorized themes;
- Popular themes include: cars, animals, girly icons, quirky faces, motivational quotes, religious and cultural symbols, ethnic styles, and more;
- Widely applicable on phone cases, luggage, stationery boxes, tablets, cameras, and other hard surfaces;
- A favorite among young consumers, combining light customization with trend-driven aesthetics — a popular choice for brand marketing and holiday campaigns.
ASNY has already designated this product line as a key category for future expansion, continually growing our design library while offering custom development + rapid prototyping for clients who require fast-paced sampling and production turnaround.
Reconnecting with Old Friends, Welcoming New Partners
Our commitment to attending the Hong Kong fair each year is not just about displaying products — it’s about meeting people. Those who have supported ASNY from cities across the world continue to visit us in person, and this year was no exception — we were once again rewarded with meaningful encounters and promising collaborations.
During the four-day show, we:
- Welcomed returning clients from Saudi Arabia, Kuwait, France, Malaysia, and more — discussing new cooperation projects face to face;
- Showcased our latest products, manufacturing techniques, and upgraded packaging solutions, earning high praise from both old and new partners;
- Received multiple on-the-spot orders and sampling requests, from new buyers in the Middle East, boutique European brands, and Southeast Asian e-commerce platforms;
- Maintained a vibrant, professional booth atmosphere, where product demos and business conversations flowed seamlessly, deepening trust and reinforcing cooperation.
Conclusion: The Show Ends, But the Story Continues
The 2025 Hong Kong Gifts & Premium Fair concluded successfully, and once again, ASNY Craft Factory demonstrated its enduring commitment to quality through professional booth presentation, constant product innovation, and reliable delivery capabilities.
From comprehensive product displays to in-depth conversations at the booth; From years of unwavering attendance to this year’s exclusive new designs, We continue to place customer needs at the heart of everything we do, and we strive to be the trusted long-term partner our clients rely on. While the exhibition has ended, true partnerships begin afterward. Whether you’re just discovering us or have worked with us for years, we warmly welcome you to visit our Dongguan factory and experience ASNY’s capabilities, execution, and service firsthand.
We look forward to seeing you at the next show. The story of collaboration continues.
ASNY Craft Factory is specialist in Custom Metal Crafts: Lapel Pins, Keychains, Medals, Trophies, and More! Contact us for product catalogs and quotations!
