From March 1 to 4, 2025, the 33rd East China Import and Export Commodity Fair (East China Fair) was held at the Shanghai New International Expo Centre. As one of the largest regional trade fairs in China, attracting the highest concentration of international buyers, the event welcomed numerous global clients seeking business opportunities. ASNY Craft Factory participated in the Decorative Gifts section at Booth C30, presenting a vast collection of samples meticulously crafted at its Dongguan factory, highlighting the company’s comprehensive capabilities in design, customization, and production.
Exhibition Highlights: From Badge Sets to IP Collaboration Medals - A Showcase of Precision Craftsmanship
ASNY’s booth featured an extensive product range with a strong focus on providing an efficient and intuitive experience for clients to assess product quality. The display included a diverse selection of badges, keychains, medals, trophies, and other craft items, showcasing exquisite craftsmanship and extensive customization possibilities.
Classic Soft Cloisonné & Embossed Soft Enamel Badges: A Side-by-Side Comparison of Timeless Techniques
As the enduring cornerstone of the badge industry, Soft Cloisonné and Embossed Soft Enamel badges remain top choices for customization. ASNY’s booth displayed a comprehensive selection of finished badges, allowing clients to compare the texture, luster, and tactile differences between the two techniques firsthand. While ASNY has published detailed blogs explaining the distinctions between hard enamel and soft enamel, nothing compares to seeing and feeling the smooth surface of cloisonné filling versus the layered depth of embossed soft enamel. Additionally, the application of advanced printing technologies was on full display, demonstrating how UV printing enhances intricate patterns and gradient colors for visually striking badge designs. By arranging badge collections in series, ASNY effectively illustrated how brands can develop multiple styles from a unified visual concept, inspiring clients to explore new possibilities for their own badge series.
Pilot Badge Sets: Vintage 3D Craftsmanship Honoring Aviation Prestige
ASNY introduced a complete collection of pilot badges, each meticulously crafted using three-dimensional engraving techniques to represent the classic insignia of the aviation industry. Featuring exclusive designs for different airlines, these badges were finished with antique brass, antique silver, and antique gold plating, enhancing their depth and historical appeal. Every badge showcased intricate details, including sculpted wings and brand-specific elements, making them essential accessories for pilot uniforms. Widely used by airlines and aviation clubs, these badges also hold value in the collectors’ market, reflecting ASNY’s expertise in vintage badge customization.
Classic Event Medals & Brand IP Collaboration Medals: Honoring Tradition While Embracing Innovation
ASNY’s exhibition showcased two distinct categories of medals: classic event medals and brand IP collaboration medals, each with its unique appeal.
- Classic Event Medals – Gold, Silver, and Bronze to Represent Achievement Levels: Event medals play a crucial role in sports competitions, academic awards, and corporate recognitions. ASNY presented a series of medals in gold, silver, and bronze finishes, allowing clients to experience the distinct textures of each metal, highlighting their role in differentiating award tiers. Traditional event medals featured die-casting, embossed relief, and antique plating, offering a dignified and prestigious look tailored for event organizers seeking medals that embody exclusivity and honor.
- Brand IP Collaboration Medals – Pushing Boundaries with Advanced Craftsmanship: Unlike traditional event medals, brand IP collaboration medals emphasize innovative craftsmanship and complex structures. ASNY’s showcased IP medals incorporated multi-layered metal construction, dual-tone plating, localized embossed details, and custom-shaped molds to create unique and visually striking brand representations. Advanced design elements such as liquid-filled motion effects and hollowed-out structures highlighted ASNY’s precision in translating intricate creative concepts into high-quality reality. Whether for promotional branding, event awards, or limited-edition collectibles, ASNY delivers fully customized solutions that effectively communicate brand identity and value.
Vintage Badge Collection: A Testament to Durability & Excellence
To emphasize ASNY’s commitment to precision manufacturing, efficient delivery, and long-lasting durability, the exhibition featured several legacy badges, including:
- A 2008 U.S. Olympic Committee Beijing Olympics Commemorative Badge
- A World Famous Painting Series Badge produced for Disney in the early 2000s
Despite being over a decade old, these badges exhibited minimal wear aside from slight surface scratches, demonstrating ASNY’s exceptional quality control and manufacturing expertise in ensuring lasting color and structural integrity.
Innovative Display Techniques: Enhancing Client Interaction with Craftsmanship
To maximize the impact of its exhibition within a limited booth space, ASNY adopted magnetic display boards for an interactive presentation:
- Lapel Pins Transformed into Magnetic Fridge Magnets: By equipping badges with magnetic backings, traditional lapel pins instantly became fridge magnets, allowing clients to effortlessly examine design details on a magnetized display board.
- Hanging Keychain Display for Easy Access: Keychains were neatly suspended on hooks, ensuring clients could easily view and handle them at eye level, improving accessibility and engagement.
This innovative display approach not only enhanced presentation efficiency but also provided an intuitive way for clients to experience ASNY’s product texture and craftsmanship firsthand.
ASNY’s Capabilities Extend Beyond the Decorative Gifts Section
Although ASNY exhibited in the Decorative Gifts section at East China Fair, its manufacturing capabilities span multiple industries, covering key product categories across various exhibition sections:
- Apparel & Accessories Section: ASNY specializes in producing fashion jewelry, accessories, and garment embellishments such as metal brooches, cufflinks, belt buckles, brand tags, and shoe decorations, offering brands high-quality metal adornments to enhance identity and recognition.
- Home Textiles & Leather Goods Section: ASNY manufactures metal nameplates and branded logo plaques for furniture, leather bags, and home décor, elevating product value through high-end metal craftsmanship. For example, metal plaques embedded in furniture not only reinforce brand presence but also enhance overall product sophistication.
- Consumer Goods Section: ASNY offers comprehensive production capabilities for golf accessories and commemorative coins, including golf ball markers, divot tools, hat clips, and custom coins tailored for sporting events, brand promotions, and collector markets.
Looking Ahead to 2025: ASNY’s Global Exhibition Expansion & International Partnerships
In 2025, ASNY Craft Factory is not only showcasing at the East China Fair but also actively participating in global industry exhibitions, providing more clients with opportunities to experience its customization expertise firsthand.
As a source factory specializing in high-quality badges, medals, and craft products, ASNY combines precision craftsmanship with reliable delivery, helping global brands strengthen market presence. If you missed ASNY at this year’s East China Fair, feel free to schedule a future exhibition appointment or visit our factory directly—we look forward to collaborating with you!
