“Our Pride Is In Our Nature” — Official Theme for Saudi Arabia’s 95th National Day: Wholesale Enamel Badges, Phone Stickers, Keychains & Custom Souvenir Gifts

1. From Unification to Modern National Identity

September 23 is more than just a nationwide celebration for Saudi Arabia—it is a historic milestone. In 1932, King Abdulaziz bin Saud issued a royal decree renaming the Kingdom of Najd and Hejaz as the Kingdom of Saudi Arabia (المملكة العربية السعودية), marking the unification and birth of modern Saudi Arabia.

The holiday was not initially fixed as National Day. In 1965, King Faisal bin Abdulaziz designated September 23 as Saudi National Day (اليوم الوطني السعودي), replacing the former “Royal Accession Day (يوم الجلوس الملكي). However, the commemoration year was marked as 1930 instead of 1932. It was not until 2005 that King Abdullah bin Abdulaziz officially declared it a public holiday. Alongside Founding Day (يوم التأسيس) and Flag Day (يوم العلم), it became one of the only three non-religious national holidays in the country.

Today, Saudi National Day has grown into an annual peak of national image-building. Each year’s new theme, along with its official values and complete Visual Identity System (VIS), shapes cultural memory and generates vast commercial opportunities—especially in the Middle Eastern wholesale and souvenir customization markets. From government institutions to corporate brands, from shopping malls to media campaigns, all activities creatively apply the official slogan (شعار) and design elements.

In 2025, Saudi Arabia marks its 95th anniversary of unification. The official slogan, “Our Pride Is In Our Nature” (عزنا بطبعنا), continues the recent design philosophy of narrating core values. It is expressed through six symbolic themes: vision, generosity, support, authenticity, ambition, and hospitality. These are not abstract concepts—they come with a complete set of graphic designs and usage guidelines, ready to be transformed into physical products such as lapel pins, enamel badges, keychains, commemorative coins, and gift box sets.

ASNY Craft Factory has already developed a series of ready-to-ship ODM products based on these official designs, offering flexible accessory options and co-branding customization for enterprises. This allows clients to integrate their brand identity while preserving the official National Day visuals. Whether for wholesale purchasing or joint product development, mass production and delivery can be achieved in a short timeframe—bringing stronger cultural resonance and commercial value to Saudi National Day events.

2. A Review of Saudi Arabia’s Recent National Day Themes (92 / 93 / 94)

Over the past three years, the official themes and visual identity systems of Saudi National Day (اليوم الوطني السعودي) have clearly demonstrated a narrative shift—from cultural belonging to national ambition. This shift not only shaped public emotional resonance but also directly influenced the design direction of ODM ready-made souvenirs and OEM wholesale customization.

92nd National Day (2022) — “Heya Lana Dar” (هي لنا دار)

• Official Theme: Highlighted the homeland as a symbol of national belonging and deep emotional ties to the land, emphasizing the connection between people and territory.
• Visual Highlights: Dominated by the green color of the national flag, combined with palm trees, camels, and map outlines; Arabic calligraphy integrated with modern graphic design.
• Souvenir Trends: Soft enamel lapel pins, metal keychains, flags, themed hats, and scarves. ODM products often adopted map or house-shaped designs as their core elements.

93rd National Day (2023) — “This is Our Home” (هذا وطننا)

• Official Theme: Continued the concept of “home,” but placed stronger emphasis on the nation as a shared belonging for all people, reinforcing unity.
• Visual Highlights: In addition to green as the primary color, gold was added to symbolize warmth and prosperity. The designs incorporated symbols such as homeland silhouettes, Saudi landmarks, and palm trees.
• Souvenir Trends: Imitation hard enamel badges, engraved commemorative coins, wooden desktop displays, and eco-friendly tote bags. ODM designs frequently paired client logos with National Day emblems, creating co-branded effects.

94th National Day (2024) — “We Dream and Achieve” (نحلم ونحقق)

• Official Theme: Shifted the narrative focus from “homeland” to “dreams” and “achievements,” conveying ambition and modernization.
• Visual Highlights: Stronger contrast between green and gold, with added upward lines, starlight, and architectural silhouettes symbolizing progress.
• Souvenir Trends: High-gloss gold-plated commemorative coins, 3D badges, customized gift box sets, and metal medals. ODM production often applied gold plating or antique silver finishes to enhance the sense of achievement and collectible value.

Evolution and Impact on Souvenir Design

Across these three National Days, the themes evolved from cultural belonging → homeland identity → national achievements. This transformation brought three major shifts in souvenir design:

1. Direct Theme Visualization: Official slogans and graphic symbols became immediate creative sources for souvenir design.
2. Standardized ODM Production: Factories could develop ready-made stock directly based on official visual guidelines, reducing design time and risk.
3. Rising Demand for Co-branded Wholesale Products: Brands, corporations, and institutions increasingly sought to integrate their identity with official National Day themes, launching customized souvenirs with national emblems.

3. Overview of the 95th Anniversary Official Theme and Visual Identity System

In 2025, marking the 95th anniversary of Saudi unification, the official theme “Our Pride Is In Our Nature” (عزنا بطبعنا) was announced, accompanied by a complete Visual Identity System (VIS). This system includes the slogan and logo (الشعار) , geometric identity patterns (الأنماط الهندسية) , and six symbolic values (الرموز) that represent Saudi identity. It not only unifies the visual language of nationwide celebrations but also provides standardized materials that can be directly applied in souvenir design and wholesale customization.

3.1. Slogan & Logo (الشعار)

The theme slogan “عزنا بطبعنا” is written in a bold and confident Arabic calligraphy style, reflecting Saudi pride and resilience. The logo combines a geometric patterned background with a rectangular frame. The pattern is inspired by traditional weaving and local craftsmanship, symbolizing the nation’s cultural roots and modernization.

The logo’s dominant green echoes the Saudi flag, strengthening national identity. The pairing of geometric textures with calligraphy ensures that the logo carries cultural depth while remaining adaptable to both digital platforms and physical products. Officials emphasized that this design turns the written slogan into a recognizable, replicable, and shareable visual symbol for use across celebrations, media, and product applications.

3.2. Identity Pattern (الأنماط الهندسية)

The visual system also introduces modular geometric patterns used as backgrounds, decorative layers, and extended design elements. These square motifs are based on the structure and patterns of traditional textiles but are modernized into abstract, flexible graphics.

They can be combined with the six symbolic values or applied independently across packaging, flags, stage backdrops, exhibition boards, and gift boxes. The official goal of these patterns is to maintain visual consistency and recognition for National Day, even when the full logo is not present.

3.3. Six Core Value Symbols (الرموز)

This year’s theme revolves around six core values reflecting the Saudi spirit. Each value is represented by a unique symbol and dedicated color palette, serving as both cultural storytelling and ready-to-use design resources for souvenirs.

• Vision (رؤية): A radiating geometric pattern inspired by the Saudi Vision 2030 emblem. The rays symbolize clarity and openness, reflecting national progress and transformation toward the future.
• Generosity (الكرم): Represented by an incense burner (مبخرة). Rising smoke symbolizes the deeply rooted tradition of hospitality, while geometric patterns highlight sincerity and continuous giving.
• Faz‘ah / Support (فزعة): Illustrated through interlocking hands, inspired by Crown Prince Mohammed bin Salman’s call to action. It symbolizes unity, solidarity, and the spirit of stepping forward in times of need.
• Authenticity (الأصالة): Depicted as a deeply rooted family tree, symbolizing heritage, legacy, and identity. It emphasizes strong connections with ancestral traditions and the commitment to preservation.
• Ambition (الطموح): Derived from the ridgeline of Tuwaiq Mountain (جبل طويق), famously used by the Crown Prince to represent Saudi resilience and determination. The towering form reflects lofty goals and relentless pursuit.
• Hospitality (الضيافة): Geometric floral patterns encircle a traditional dallah (دلة) coffee pot and finjan (فنجان) cups, symbolizing generosity and the deeply ingrained Saudi tradition of welcoming guests with warmth.

These six symbols not only carry distinct visual recognition but can also be directly applied to lapel pins, enamel badges, keychains, scarves, and gift boxes. They can further be integrated with corporate branding for co-branded designs, meeting both wholesale purchasing needs and fully customized product development.

4. Saudi Arabia 2025 — 95th National Day Souvenir Wholesale & Customization

4.1. Slogan Badge Series (سلسلة شارات الشعار)

This series features the official slogan as the main element, paired below with “Saudi National Day 95 (اليوم الوطني السعودي 95),” forming a clear two-part structure: slogan on top, celebration mark below.

• Single-Language Version (Arabic): Features only the Arabic slogan “عزنا بطبعنا,” simple and striking, often used by government institutions and in formal occasions.
• Bilingual Version (Arabic + English): Displays both “اليوم الوطني السعودي 95” and “Saudi National Day 95” beneath the slogan. The bilingual format creates unified visuals, ideal for corporate events, international communication, and retail distribution.

Both versions allow flexible accessory options—pin backs, key rings, magnets, 3M adhesive stickers, and pendant hooks—enabling multi-scene applications from lapel pins and phone stickers to bag charms.

4.2. Pattern Badge Series (سلسلة شارات الأنماط)

This series highlights official geometric lines and abstract forms, blending simplicity, modernity, and cultural aesthetics. It serves both the wholesale market’s demand for fast-moving products and brands’ needs for strong visual identity. Thanks to the modular design of the patterns, products can be easily adapted across badges, magnets, and keychains.

4.3. Six Values Badge Series (سلسلة شارات القيم الست)

Centered on the six core values—Vision, Generosity, Faz‘ah (Support), Authenticity, Ambition, and Hospitality—this series introduces exclusive badges for each symbol. Each design stands independently with cultural recognition and collectible value. For example, the “Hospitality” badge featuring a dallah (دلة) coffee pot and geometric motifs is expected to become a bestseller for institutions and retailers during National Day. These symbols serve as powerful tools for cultural storytelling and public engagement.

4.4. Necklace & Keychain Series (سلسلة القلائد والمفاتيح)

Beyond traditional badges, official symbols are extended into daily accessories and functional products such as necklaces, keychains, and pendants. These products combine practicality with decorative appeal, making them suitable for rapid retail launches and meeting consumer demand for accessible National Day souvenirs.

4.5. ODM Adaptation Advantages (مزايا التوافق في الإنتاج)

ASNY Craft Factory strictly follows official visual standards in ODM production—from CMYK color values to typography applications—ensuring precise reproduction. With capabilities in rapid mold switching, flexible accessory replacements, and large-scale plating processes, the factory can achieve high-volume production within tight deadlines. For clients, this translates into lower design and time costs while securing officially compliant National Day souvenirs.

4.6. OEM Customization Expansion (التخصيص حسب الطلب)

In addition to ODM wholesale, enterprises and institutions can choose OEM customization. Common practices include combining their own brand logos, slogans, or event elements with the official National Day theme, resulting in co-branded or custom editions. This not only enhances product uniqueness but also strengthens brand exposure during festive marketing. Whether through custom gift sets, limited-edition badge collections, or merchandise incorporating official patterns, OEM customization provides brands with deeper cultural resonance and greater market differentiation.

5. ASNY Craft Factory’s Experience in Middle Eastern Gift Projects and Case Studies

In addition to series developed around the official annual slogan, there is another category of “general souvenirs” that resurfaces as market highlights every National Day—such as national flags, emblems, territorial outlines, heroic figures, and leader portraits. Due to their strong symbolic value and cultural identity, these designs are not only suitable for long-term circulation but also see renewed demand during festive celebrations.

As a source factory with long-term expertise in the Middle Eastern market, ASNY Craft Factory has provided both ready-made and customized souvenir solutions for Saudi Arabia’s past National Days, while also participating in several regionally influential cultural and commercial projects.

5.1. Saudi Arabia Project Experience

• National Day Souvenirs: From the 92nd, 93rd, and 94th celebrations to the 95th anniversary, ASNY promptly developed lapel pins, keychains, commemorative coins, phone stickers, and gift sets aligned with the official Visual Identity System (VIS). These helped government institutions, corporations, and retail distributors quickly launch matching products.
• Saudi Vision 2030 (رؤية السعودية 2030): Around the national development strategy, ASNY produced badges, medals, and corporate gifts for the “Vision 2030” initiative, widely used in forums, investment events, and international exchanges.
• Major Saudi Events: Projects included Riyadh Season (موسم الرياض), sports tournaments such as football club commemorative badges, and promotional souvenirs for Expo 2030 (إكسبو 2030). Through badges, custom keychains, and themed pendants, these products enhanced interaction between event branding and the public.

5.2. Other Middle Eastern Case Studies

• United Arab Emirates (الإمارات): For UAE National Day (اليوم الوطني الإماراتي), Abu Dhabi Cultural Festival, and the 53rd National Day in 2024 with the theme “Zayed and Rashid (زايد وراشد)”, ASNY developed series of metal phone stickers, enamel badges, keychains, and necklace pendants.
• Qatar (قطر): During the FIFA World Cup, ASNY supplied large-scale custom badges, scarf pendants, and commemorative coins for event merchandise and fan collectibles.
• Kuwait, Oman, Bahrain (الكويت، عُمان، البحرين): Provided badges and keychains for multiple national occasions such as Kuwait Liberation Day, Oman National Day, and Bahrain’s Founding Anniversary. Designs emphasized flag elements, leader portraits, and territorial outlines, balancing official symbolism with retail demand.
• Religious & Cultural Souvenirs: Including Ramadan, Eid al-Fitr, and Hajj & Umrah (الحج والعمرة) commemorative badges, bracelets, and pendants. These products respect religious and cultural traditions while serving large-scale retail procurement.

5.3. Experience Summary

ASNY Craft Factory’s Middle Eastern project experience can be summarized into two core strengths:

1. Accurate Alignment with Official Visuals and Cultural Standards: Whether following Saudi Arabia’s CMYK standard colors for National Day or UAE’s official emblems, ASNY can rapidly develop standardized ODM products that guarantee cultural authenticity and visual consistency.
2. Balancing Commercial and Cultural Value: Products not only meet the ceremonial needs of governments and institutions but also adapt to retail circulation, ensuring both collectible significance and sales efficiency.

6. Conclusion

Saudi Arabia’s 95th National Day official theme, “Our Pride Is In Our Nature” (عزنا بطبعنا), is not only a concentrated expression of national pride but also a new driving force for the souvenir and commemorative gift industry. With a unified slogan, logo, and six symbolic values, this year’s Visual Identity System (VIS) has become more standardized, recognizable, and internationally adaptable. From lapel pins and badges to keychains and pendants, from commemorative coins to gift box sets, every product serves as an effective medium to convey national identity and cultural values.

As a source factory with years of deep experience in the Middle Eastern market, ASNY Craft Factory will continue to leverage its dual advantages in ODM (ready-made wholesale, التعديل على المنتجات الجاهزة) and OEM (fully customized production, التخصيص حسب الطلب). We help clients rapidly launch diversified products within the official visual framework. Whether through large-scale supply for government institutions and corporate events, or customized development for retail channels and brand collaborations, we ensure strict adherence to official guidelines while enhancing products with stronger commercial value and cultural resonance.

Seizing the historic opportunity of Saudi Arabia’s 95th National Day, ASNY Craft Factory is committed to working hand in hand with partners to witness and contribute to the thriving growth of the Middle Eastern souvenir market.